It all started with a Juice Stand. Lilly Pulitzer was founded in 1959 as a happy accident. Lilly opened a juice stand in of Palm Beach to pass her sunny days. She wore brightly colored, printed dresses to hide the juice stains. Soon she was selling more dresses than juice. Lilly Pulitzer is the originator of American Resort wear. A Lilly is defined by bright color and wild print. The eyewear collection features these hand-drawn prints, along with chic, feminine shapes and styling.